What Does Time Sensitive on Snapchat Mean? Explained

Snapchat users, particularly those with iPhones, may have noticed notifications labeled as Time Sensitive on snapchat and wondered what they mean. Snapchat implemented the Time Sensitive  snapchat feature for both Android and iOS devices. This feature designates some app alerts as “time sensitive,” guaranteeing that you see them first.

time sensitive

Time sensitive on snapchat  notifications are designed to break through any barriers or restrictions, such as having your device silenced or in “Do Not Disturb” or Focus mode. Even in these situations, the time-sensitive notifications will be shown to ensure that you don’t miss any important content, including snaps and messages from your contacts.

Customizing Snapchat Notifications:

Snapchat offers users the ability to personalize their notification settings, allowing them to choose which types of notifications they receive. Notifications about friend stories, friend recommendations, mentions, birthdays, and other events might be among them. By adjusting these settings, users can ensure that only important notifications appear on their phone’s lock screen or notification center, reducing the potential for overwhelming or spammy notifications.

Understanding Time-Sensitive Notifications:

With the release of iOS 15, Apple introduced time-sensitive notifications for iPhone users. These notifications are typically reserved for urgent matters that require immediate attention. For example, a time-sensitive notification might be triggered by the Find My app to alert users if they’ve left their Air Pods or Apple Watch behind. Ride-hailing apps like Uber and Lyft also utilize time-sensitive notifications to inform users that their driver has arrived at the designated location. While not all apps support time-sensitive notifications, Snapchat is among those that do.

Snapchat Users’ Concerns:

However, Snapchat users have expressed dissatisfaction with regular Snaps or messages being labeled as urgent or time-sensitive. This labeling can create confusion and anxiety, as users may feel pressured to respond promptly, even when the content is not time-critical. The article acknowledges the concerns raised by users regarding the labeling of non-urgent messages as time-sensitive.

When deciding which time-sensitive notifications to prioritize, how does Snapchat do this?

The exact criteria used by Snapchat to determine which notifications are marked as “time-sensitive” remains unknown. Only that users won’t miss crucial snap and message alerts thanks to this feature, according to the social networking app. There are differing opinions among social media users regarding how Snapchat determines the importance of notifications. While some users assert that Snapchat labels alerts from individuals they ignore as “time-sensitive,” others assume that the program gives priority to notifications from those individuals with whom they engage the most. The specific factors considered by the Snapchat algorithm in distinguishing between important and less important notifications are still being investigated.

User Concerns and How To Disable Time Sensitive Notifications On Snapchat

Snapchat users have expressed their dissatisfaction with regular Snaps or messages being labeled as urgent or time-sensitive. Some users find these labels unnecessary and cause a sense of urgency for non-critical content. Fortunately, there is a way to disable time-sensitive notifications on Snapchat.

To disable time-sensitive notifications for Snapchat on an iPhone, users can follow these steps:

  1. Go into the iPhone’s Settings.
  2. Select “Notifications.”
  3. Scroll through the list of applications and choose Snapchat.
  4. Turn off the “Time-Sensitive Notifications” setting.

Users can stop receiving time-sensitive alerts from Snapchat by turning off this feature.

However, it’s important to note that users will still receive regular new message alerts, even if the Scheduled Summary feature is enabled.

Within the Snapchat notification settings, users can further customize how notifications appear on their iPhones. Users have the option to select the extent to which alerts appear as banners, in the notification center, or on the lock screen. Users may also choose whether to allow or prohibit vibrations and labels for Snapchat alerts.

It’s also worth exploring the “Snapchat Notification Settings” within the iPhone Settings menu, where users can selectively disable specific types of notifications. Notifications like friend recommendations or popular public information, for instance, might not be very important to certain people. Users may now decide whether to show a friend’s Bitmoji in Snapchat alerts by turning on or off Bitmoji in alerts.

  1. Snaps: Snaps are the primary form of communication on Snapchat. They are photos or videos that can be sent to friends and are designed to disappear after they are viewed, though users can choose to save them.
  2. Stories: Snapchat Stories allow users to share a series of photos and videos that are visible to their friends for 24 hours. Stories can be customized with filters, stickers, text, and other creative features.
  3. Filters and Lenses: A variety of filters and lenses are available on Snapchat that may be used on both images and videos. Filters can add location-based overlays, time stamps, or aesthetic effects, while lenses are augmented reality (AR) effects that can transform your appearance or add interactive elements.
  4. Discover: The press articles, leisure, and original series are among the items showcased via Snapchat’s Discover feature, which is available to users. Users can subscribe to specific publishers to receive updates.
  5. Chat and Messaging: Snapchat also includes a chat function that allows users to send text messages, photos, videos, and audio notes to their friends. These messages can be set to disappear once they are viewed or after a specific time.

Mixed Reactions to Time Sensitive Snapchat’s New Features

In addition to time sensitive notifications, Snapchat has introduced another feature called “My AI,” which serves as an alternative to ChatGPT. These new features have received mixed reactions from Snapchat users. Many express disappointment and annoyance with Snapchat’s forced notifications, while others raise concerns about the AI-powered chatbot. The role and necessity of the chatbot, especially considering Snapchat’s younger user base, have been questioned.


Snapchat’s time-sensitive notifications have generated mixed reactions from users, with some finding them unnecessary for regular Snaps or messages. Nonetheless, consumers may simply customize their alert experience on their Apple devices by disabling time-sensitive alerts by following the instructions given. However, some users have expressed their displeasure with this feature, as Snapchat decides the priority of the notifications without providing a clear explanation of the underlying mechanism.

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